The Truth Tarots

The project that started the tarot-style illustrations. These six were commissioned for the Truth Initiative’s 2004 anti-tobacco campaign which targeted teenagers and college students, warning them about the danger of smoking, vaping and nicotine. The illustrations appeared in various print ads and were produced as actual tarots, along with a set of limited edition mousepads. The campaign was recognized by various organizations including Print and the ADDYs Best of Show. Client: Truth Initiative/Utah Department of Health. Agency: Love Communications. Art Director: Preston Wood. Designer/Illustrator: Dung Hoang. Copywriter: Kevin Peaslee. “Escape” tarot photography by Peter Davidian/Photonica